What do customers find to be one of the most appealing parts of insurance content marketing? It’s free. People visiting your insurance agency’s social media or website don’t have to pay to see these pieces of content. Often times, there’s no sale pitch pushed at them, just giving them exactly what they see. They could be gaining information, advice, a good laugh, entertainment and more—the list goes on—and it’s all offered to them free of charge. This type of marketing can be highly interesting, encouraging viewers to share and view more, eventually leading to more attention to your brand, a positive perception of your insurance company and more clients for you to work with.