Everyone in the marketing world knows online is where it’s at. Your insurance brokerage has a website, at least two social media accounts and an SEO strategy that not only earns you visitors but conversions as well. If you agreed with that statement, good for you. If you’re not quite there yet, here are 3 tips to get you going.
1. Your Website
Your website is your online storefront. It provides information about the services your company offers and tells your visitors why your company is best. Your website is not an area of your marketing budget you want to cut back on. Hire an expert and glam it up. The more professional your site looks, the more professional your brokerage looks.
2. Social Media
Who’s posting to your social media? Is it Fred from maintenance? Unless Fred also has a marketing degree, he better not be. Assign this task to someone with a lot of energy who knows how to motivate people. Post regularly. Your social media should create your own online community, as reported on www.agencytsunami.com.
3. SEO Strategy
All your content needs to be loaded with relevant keywords. Include your location, your specialty, your industry and more. Once your visitor has arrived at your landing page, provide them with a call-to-action. Your efforts will be rewarded.