3 Pillars of Website Optimization

website optimization

Today’s consumers turn straight to the internet for leads and advice on where to shop and what products to buy. This includes things like looking for a new doctor or insurance agent. If you want to make sure your agency gets placed near the front of a search engine query, SEO is impossible to ignore. Here are three key pillars to search engine strategies for agencies that want to improve their rankings.

Technical SEO

With this aspect, you are ensuring that your content and site can be easily recognized and explored by a search engine. Most content management systems will handle this function for you. Things it will take into account are ease of mobile access and adaption, page loading times, and index and return features.

On-site SEO Optimization

All of the pages of your website and the overall site as a whole should be optimized for SEO needs. Make sure your URLs are simple but descriptive and use keyword research that understands and reflects your target users.


What you say is more important than how you say it. Your content is going to tell prospective clients what you do, how and where you do it, and why they should let you do it for you. Incorporate elements of service, credibility, and marketing.

If you are sure of how to create an optimized internet presentation for your agency, you may find it is easier and more efficient to have a third party take care of this for you.

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