There are billions of Google searches every day. If you have an internet presence, how can you make sure that those who are shopping for insurance find your agency? The answer is search engine optimization or SEO.
SEO is the process of optimizing your business site for search engines. Here is how SEO helps your business.
Drive Traffic to Your Site
If you trust an insurance agency SEO company to handle your business’s marketing, you will see more hits to your website every month. When using Google, most people do not browse past the first page. If your site shows up on the first page of results, then you are more likely to get hits to the site.
Become a Customer’s First Choice
Did you know that over half of all people who search for a service or product are more likely to visit a business that they find through the search? Often, they will visit that business within a day. 28% of all internet users will make a purchase. If a potential client finds your website first and you have all of the insurance options that he or she requires, then it is unlikely that the person will search further.
If your website is one of the top insurance agencies when searched through Google, then you are more likely to benefit from more traffic and more clients.