What Do People Want to Know About Insurance


A lot of common questions about insurance come up again and again. When working on SEO for insurance agencies, answering these questions is a great way boost traffic and direct customers to your services. Here are three kinds of questions you should answer to maximize your search engine clicks.

Which Insurance Company Is Best?

When someone asks a question on Google, not much thought is typically given to precise wording or on which result to choose. This is why SEO for insurance agencies is important. If you can direct clicks to your website from basic questions like these, you can increase your traffic.

What Insurance Is Near Me?

Optimizing for local searches is also important for insurance companies. Almost 50% of searches are now done with a location criteria, thanks to Google. You can take advantage of this by developing your web content for targeted localities.

Will Insurance Cover…?

Knowing your product is as important as ever, so encourage web traffic through questions about your insurance offerings. New analytics show that getting your result in the “top 5” search positions makes all the difference. In fact, getting a jump from the 3rd result to the 2nd improves the click-through rate by 30%.

Answering these questions and prioritizing SEO for insurance agencies is the key to succeeding in today’s online marketing world.

Hazard and Flood is Essential

Homeowners who allow their home insurance coverage to expire are at risk for the inability to pay out of pocket for repairs due to unexpected damage. This can prompt borrowers to default on mortgage payments, which may put lenders in a difficult financial situation. Here are three reasons why having additional lender placed hazard and flood coverage is essential for increased protection when homeowners’ coverage may lapse.

Residential and Commercial Coverage

Lender placed hazard and flood coverage is beneficial for residential, commercial and mobile home properties. Still, many policies will only pay claims for replacement values on residential properties and actual cash value for commercial properties.

Liability Coverage

Often insurers encourage lender placed hazard and flood insurance coverage or force place policyholders to add liability insurance for lenders with foreclosed properties. This insurance option is essential for many mortgage lenders’ Risk Control Plan when purchasing distressed loan assets.

Insured Individual Properties

Another added benefit to force place policies is the ability to insure individual properties instead of an entire portfolio. Additionally, this coverage charges the borrower for premium costs and reduces lenders’ expenses.

When borrowers let properties go uninsured, even for a short time, lenders increase their financial risk. This is why proper insurance coverage is essential to successfully conducting business long term.

Nonprofit DO Insurance

When you run a nonprofit, you rely on your volunteers to bring your organization to life. Though your volunteers are the main workforce for your organization, your board of directors is responsible for making sure your nonprofit can stay around for years to come. These directors and officers need dedicated insurance policies to protect your nonprofit’s finances. A comprehensive nonprofit D&O policy will help.

The Hallmarks of a Great Policy

A comprehensive D&O policy works to protect your board of directors and senior officers from liability in the course of their duties. The right policy for your nonprofit should include the following characteristics:

  • Protection for all past, current, and future staff members
  • Liability coverage limits of $5 million
  • Affordable deductibles
  • Coverage for prior acts
  • Customizable coverage options
  • Coverage cancellation protection

Without these characteristics, the D&O policy will leave gaps in your coverage.

Why the Policy Matters

Without a nonprofit D&O policy in place, your organization is at risk for liability lawsuits that can put your operating budget in jeopardy. If a member of your staff, board of directors or even your team of volunteers acts inappropriately or causes damage to a member of the community, your organization is liable for the damages.

A comprehensive D&O insurance policy will help you cover those costs and protects you from paying out-of-pocket legal fees for every incident. If you don’t already have coverage, invest in a policy as soon as possible. This way, your organization will be protected at all times.

Hemp Industry Contractors

The risks involved in the hemp and cannabis industries are well-known, and they are mostly the result of inconsistent regulation. As a result, most business owners who produce or work with hemp products know to call insurers who have been covering companies like theirs since the federal government fully legalized industrial hemp production. What’s less well-known is that the third party contractors working in the industry also benefit when they go to hemp insurance companies for coverage, rather than relying on general business insurance or worse, no insurance at all.

Independent Contractors, Independent Risks

Some liabilities associated with the work of harvesting or processing cannabis are assumed by the site owner when you travel to another company’s facilities to work. If you’re a third-party contractor, you also assume a healthy portion of your own risk though. This is especially true with regard to professional liability, business interference, and other risks that apply directly to your role within the manufacturing or harvesting process. Many third-party contractors forego business insurance, especially if they perceive themselves as self-employed operators because they don’t see themselves as a business. If you’re a third-party contractor, make sure you have the coverage you need to protect yourself and your business. It doesn’t matter if you work alone or you manage a hemp industry staffing company, you need industry-specific insurance.

Facebook Strategy

It is crucial to generate new leads for your insurance agency. Digital marketing with Facebook is an effective way to reach potential clients in your market.

Developing Facebook ad strategies for your company will help you connect with customers looking for an insurance policy. For optimal results, it is crucial to have a well thought out plan for your advertising campaign.

Choose Your Ad Type and Objective

When creating your Facebook ad, you will choose from 11 marketing objectives. Know your goal ahead of time to aid in your decision.

Define Your Target Audience

Facebook targeting options are seemingly endless, so it is vital to know whom you want to see your ad. You can target your audience by location, age, gender, income, life events and more.

Set a Budget and Choose Your Bid Wisely

Decide how much money to spend on your advertising campaign. Facebook has a variety of options for setting your budget.

Design Your Ad

Create an ad with a clear call to action, attractive images and compelling text. Video is also a powerful method for lead generation.

Test and Analyze Your Ad Performance

Always split test and utilize analytics to find the ads that perform best for your company.

With the right Facebook ad strategies, your insurance agency can reach the people most interested in your business. For best results, hire a professional marketing service to help you boost growth and get the best return on your advertising investment.

Business Insurance

No matter what type of business you operate, you need coverage to protect your business assets, operations, and yourself from liabilities or claims that could be brought against you. The type of coverage you need will depend on how you do business and with whom. Here are four types of coverage your business will likely need.

1. Professional Liability Insurance

Your commercial liability policy will wrap all of your necessary policies together.  One policy every business needs are professional liability insurance. This protects you from claims of negligence. Each industry will have its own tailored coverages specific to its risks.

2. Workers’ Compensation Insurance

If you have employees, you will need to have workers’s compensation insurance. This protects the employee as well as the business if the employee should become injured on the job.

3. Property Insurance

Whether you own or lease your commercial property, you still need to protect the contents. This policy could help you replace lost equipment and inventory if your business experienced a fire or other natural disaster.

4. Commercial Automobile Insurance

When your business utilizes automobiles, be sure to insure the vehicles as commercial vehicles to protect your business from claims. Choosing a comprehensive policy is wise if the vehicle is integral to your business operations.

Speak to an insurance professional to see if they have any other recommendations for your industry. There are many different policies that can offer you maximum protection when a claim against your business occurs.


The United States Longshore & Harbor Act is a federal regulation that requires insurance coverage for specific industries operating near water. USL&H policies offer protection from accidents and injuries for employees in situations that are not covered under standard workers’ compensation coverage.

When Is USL&H Coverage Required?

Experts in marine insurance indicate USL&H requirements are aimed at companies with operations performed on boats outside of the water, on dry docks, piers, marine railways, terminals, wharves, or any similar marine-associated structure not located in the water. Marinas, yacht clubs, boat dealers and marine manufacturers are examples of the types of businesses likely under a legal obligation to carry USL&H insurance.

This type of policy protects employees from accidents or injuries that occur on the job. Employee compensation is based upon loss of salary and post-injury earning potential. It is intended to cover workers whose general assignment is not out at sea but still falls under the marine industry umbrella, such as:

  • Shipbuilders
  • Ship repair workers
  • Longshore and harbor employees
  • Marina workers
  • Vessel artisans
  • Dock or marine construction workers

The federal government imposes harsh fines on those businesses that fail to meet the legal requirement for coverage. Workers’ compensation benefits do not provide adequate employee protection for a number of marine industry operations. USL&H picks up where workers’ comp leaves off, ensuring your workers, and your business, have the protection they need.

Marina Business

A marina is the central hub of a boating community, and running one comes with unique challenges and rewards. Here are some marina management tips for creating a thriving boating environment.

Make the Guests Feel Welcome

Easy access and a sense of community will draw in customers. If a marina feels like a welcome place, it will bring the right crowd.

Some of the ways to provide for guests are:

  • Hosting events for holidays
  • Easy access showers
  • Shops with marine supplies
  • Snacks and restaurants

Supplying resources and hosting events are great ways to build a strong boating community. The convenience that a marina provides will turn customers into loyal patrons.

Make it Eco-Friendly

One of the main attractions of a marina is its upkeep. A clean marina is visually appealing. It is also a responsible way of interacting with nature. Some of the best practices for keeping a clean marina are:

  • Proper trash disposal
  • Indoor boat repair
  • Regular cleaning of walkways
  • Water circulation

You also want to make sure you have the right mariners’ insurance so that you can continue running your business smoothly.

There are vital decisions at play when it comes to marina management. You want to make eco-friendly and community-based choices when it comes to your marina so that boaters can enjoy it for years to come.

Truck Driver Safety

Commercial trucking accidents are often serious due to the value of life and property involved. Many of these crashes can be attributed to driver fatigue. Increased demands of the trucking industry make it increasingly apparent that this will continue to contribute unless everyone takes steps to recognize the effects. Accidents due to fatigue can be very costly, but fortunately, most are preventable.

Tips for Drivers

As a driver, it is important to understand when you may be fatigued and not force yourself to operate further than you are able. The potential risks outweigh any gains. There are also actions you can take to decrease the likelihood of getting tired behind the wheel:

  • Get continuous and restful sleep prior to any driving duties.
  • Take frequent breaks even if they are beyond what is federally required.
  • Don’t rely on “temporary” alertness aids such as caffeine or rolling windows down.

Tips for Companies

Trucking companies and owners should also take an active role in preventing truck driver fatigue. This should be more than just monitoring hours and logbooks and should include training programs and open discussions about the dangers of such activity.

Fatigue-related accidents can be detrimental to your driving record and insurance costs. Managing awareness and being vigilant about driver safety will help reduce the chances of a costly accident.

Boat Rental Coverage

Operating a boat rental agency can be enjoyable and financially rewarding, yet this type of business can also be risky. Many of the hazards inherent to operating a boat rental agency lie outside of your control. For this reason, choosing high-quality, comprehensive boat rental coverages is essential to looking after yourself, your business and your clients.  

Choosing Coverage

While many local laws require boat rental companies to purchase rental insurance, the coverage you are required by law to purchase may be minimal and may not meet all of your business’s needs. When selecting insurance policies and providers, you should consider risks that all boat rental companies face as well as risks that may be particular to your situation. For instance, you may operate in an area that is especially vulnerable to destructive storms.

While keeping your business’s insurance needs in mind, you should aim to choose the coverage that is comprehensive yet affordable. You should also be aware that boat rental coverage can extend to smaller vessels such as kayaks or canoes.

Areas Covered by Insurance

Coverage can include but is not limited to:

  • Damage to your watercraft or rental property
  • Tools and equipment
  • Business income
  • Worker’s compensation
  • Theft
  • General liability

Getting the protection you need will free you from unnecessary worry, giving you more energy to focus on other aspects of your work, such as growing relationships with clients, marketing your business and enjoying the outdoor lifestyle your job may offer.

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