Facebook Strategy Basics for Insurance Companies

Facebook Strategy

It is crucial to generate new leads for your insurance agency. Digital marketing with Facebook is an effective way to reach potential clients in your market.

Developing Facebook ad strategies for your company will help you connect with customers looking for an insurance policy. For optimal results, it is crucial to have a well thought out plan for your advertising campaign.

Choose Your Ad Type and Objective

When creating your Facebook ad, you will choose from 11 marketing objectives. Know your goal ahead of time to aid in your decision.

Define Your Target Audience

Facebook targeting options are seemingly endless, so it is vital to know whom you want to see your ad. You can target your audience by location, age, gender, income, life events and more.

Set a Budget and Choose Your Bid Wisely

Decide how much money to spend on your advertising campaign. Facebook has a variety of options for setting your budget.

Design Your Ad

Create an ad with a clear call to action, attractive images and compelling text. Video is also a powerful method for lead generation.

Test and Analyze Your Ad Performance

Always split test and utilize analytics to find the ads that perform best for your company.

With the right Facebook ad strategies, your insurance agency can reach the people most interested in your business. For best results, hire a professional marketing service to help you boost growth and get the best return on your advertising investment.

Business Insurance

No matter what type of business you operate, you need coverage to protect your business assets, operations, and yourself from liabilities or claims that could be brought against you. The type of coverage you need will depend on how you do business and with whom. Here are four types of coverage your business will likely need.

1. Professional Liability Insurance

Your commercial liability policy will wrap all of your necessary policies together.  One policy every business needs are professional liability insurance. This protects you from claims of negligence. Each industry will have its own tailored coverages specific to its risks.

2. Workers’ Compensation Insurance

If you have employees, you will need to have workers’s compensation insurance. This protects the employee as well as the business if the employee should become injured on the job.

3. Property Insurance

Whether you own or lease your commercial property, you still need to protect the contents. This policy could help you replace lost equipment and inventory if your business experienced a fire or other natural disaster.

4. Commercial Automobile Insurance

When your business utilizes automobiles, be sure to insure the vehicles as commercial vehicles to protect your business from claims. Choosing a comprehensive policy is wise if the vehicle is integral to your business operations.

Speak to an insurance professional to see if they have any other recommendations for your industry. There are many different policies that can offer you maximum protection when a claim against your business occurs.

USLH

The United States Longshore & Harbor Act is a federal regulation that requires insurance coverage for specific industries operating near water. USL&H policies offer protection from accidents and injuries for employees in situations that are not covered under standard workers’ compensation coverage.

When Is USL&H Coverage Required?

Experts in marine insurance indicate USL&H requirements are aimed at companies with operations performed on boats outside of the water, on dry docks, piers, marine railways, terminals, wharves, or any similar marine-associated structure not located in the water. Marinas, yacht clubs, boat dealers and marine manufacturers are examples of the types of businesses likely under a legal obligation to carry USL&H insurance.

This type of policy protects employees from accidents or injuries that occur on the job. Employee compensation is based upon loss of salary and post-injury earning potential. It is intended to cover workers whose general assignment is not out at sea but still falls under the marine industry umbrella, such as:

  • Shipbuilders
  • Ship repair workers
  • Longshore and harbor employees
  • Marina workers
  • Vessel artisans
  • Dock or marine construction workers

The federal government imposes harsh fines on those businesses that fail to meet the legal requirement for coverage. Workers’ compensation benefits do not provide adequate employee protection for a number of marine industry operations. USL&H picks up where workers’ comp leaves off, ensuring your workers, and your business, have the protection they need.

Marina Business

A marina is the central hub of a boating community, and running one comes with unique challenges and rewards. Here are some marina management tips for creating a thriving boating environment.

Make the Guests Feel Welcome

Easy access and a sense of community will draw in customers. If a marina feels like a welcome place, it will bring the right crowd.

Some of the ways to provide for guests are:

  • Hosting events for holidays
  • Easy access showers
  • Shops with marine supplies
  • Snacks and restaurants

Supplying resources and hosting events are great ways to build a strong boating community. The convenience that a marina provides will turn customers into loyal patrons.

Make it Eco-Friendly

One of the main attractions of a marina is its upkeep. A clean marina is visually appealing. It is also a responsible way of interacting with nature. Some of the best practices for keeping a clean marina are:

  • Proper trash disposal
  • Indoor boat repair
  • Regular cleaning of walkways
  • Water circulation

You also want to make sure you have the right mariners’ insurance so that you can continue running your business smoothly.

There are vital decisions at play when it comes to marina management. You want to make eco-friendly and community-based choices when it comes to your marina so that boaters can enjoy it for years to come.

Truck Driver Safety

Commercial trucking accidents are often serious due to the value of life and property involved. Many of these crashes can be attributed to driver fatigue. Increased demands of the trucking industry make it increasingly apparent that this will continue to contribute unless everyone takes steps to recognize the effects. Accidents due to fatigue can be very costly, but fortunately, most are preventable.

Tips for Drivers

As a driver, it is important to understand when you may be fatigued and not force yourself to operate further than you are able. The potential risks outweigh any gains. There are also actions you can take to decrease the likelihood of getting tired behind the wheel:

  • Get continuous and restful sleep prior to any driving duties.
  • Take frequent breaks even if they are beyond what is federally required.
  • Don’t rely on “temporary” alertness aids such as caffeine or rolling windows down.

Tips for Companies

Trucking companies and owners should also take an active role in preventing truck driver fatigue. This should be more than just monitoring hours and logbooks and should include training programs and open discussions about the dangers of such activity.

Fatigue-related accidents can be detrimental to your driving record and insurance costs. Managing awareness and being vigilant about driver safety will help reduce the chances of a costly accident.

Boat Rental Coverage

Operating a boat rental agency can be enjoyable and financially rewarding, yet this type of business can also be risky. Many of the hazards inherent to operating a boat rental agency lie outside of your control. For this reason, choosing high-quality, comprehensive boat rental coverages is essential to looking after yourself, your business and your clients.  

Choosing Coverage

While many local laws require boat rental companies to purchase rental insurance, the coverage you are required by law to purchase may be minimal and may not meet all of your business’s needs. When selecting insurance policies and providers, you should consider risks that all boat rental companies face as well as risks that may be particular to your situation. For instance, you may operate in an area that is especially vulnerable to destructive storms.

While keeping your business’s insurance needs in mind, you should aim to choose the coverage that is comprehensive yet affordable. You should also be aware that boat rental coverage can extend to smaller vessels such as kayaks or canoes.

Areas Covered by Insurance

Coverage can include but is not limited to:

  • Damage to your watercraft or rental property
  • Tools and equipment
  • Business income
  • Worker’s compensation
  • Theft
  • General liability

Getting the protection you need will free you from unnecessary worry, giving you more energy to focus on other aspects of your work, such as growing relationships with clients, marketing your business and enjoying the outdoor lifestyle your job may offer.

Intermediate Care Facilities

ICFs play an important role in the health care ecosystem, but it is also a role with unique needs and funding models. They are typically regarded as a long-term nursing care facility for those who do not need the full services of a skilled nursing facility but do require individual attention and support in several areas of daily living. Most of the time, they serve adults with developmental disabilities and those in declining health, and because of the personal services and types of support they offer and their role as a 24-hour care facility, they have unique insurance needs.

Finding Cost-Effective Coverage for ICFs

Residential care facilities are typically small organizations with eight to 15 residents at any given time. Since the services offered are very often based around the specific demographics the facility was created to support, there’s a lot of variance in the individual coverage options needed despite the small size and limited scope of care. Some facilities bring in extra professionals like occupational therapists or dietitians, while others provide support only through their own full-time staff. Those considerations need to be taken into account when a policy is quoted, which is why so many ICFs choose to work with insurers who specialize in their needs. This allows for comprehensive policies that are tailor-made to each facility’s staff and residents.

Liability Risks of Cemeteries

Cemeteries face their own unique liabilities, which is why it is important to have insurance coverage specifically designed for these final resting places. The safety of workers and grieving guests are of critical importance, so it is helpful to consider the various liabilities of cemeteries

Risks for Cemeteries

Cemeteries are heavily trafficked by workers and mourning families, and therefore they are open to numerous risks, including weather exposure, visitor and worker injuries, and vehicle damage. The open-air planning of most cemeteries can make them vulnerable to several kinds of damage. It is also possible for employees to make work-related errors that lead to costly lawsuits. Due to the risks involved, it is important to have insurance that covers the various liabilities of cemeteries. 

Types of Coverage 

The proper insurance plan includes multiple forms of coverage, including: 

  • General liability –  coverage for lawsuits by injured visitors or employees
  • Professional liability – coverage for work-related mistakes
  • Directors and officers liability – coverage for losses incurred by directors and officers 
  • Vehicle damage – coverage for damage caused by vehicle 

There are other ways to protect against financial and professional losses, including property and cyber liability coverage. Properly managing business risks will ensure that workers are protected and that families can grieve their loved ones in peace. 

Content is essential in any business, but it is particularly important in the insurance industry. As modern technologies and trends constantly change how customers consume information and services, the marketing strategies of your insurance company need to keep up. Here are some aspects of marketing that you need to understand to create successful content and campaigns.

The Content Medium 

The kind of medium you choose to present your content depends heavily on your audience. Researching and identifying what your audience looks for can help you determine how you want to present your content. After that, you can move onto creating website pages, videos, blogs, and graphics that most appeal to your audience.

The Kind of Content to Create

Before you begin making content, you should brainstorm what your audience prefers. Consider everything from how easy your content is to read to how interested your audience may be in it. The amount of effort you put into your content really shows in the final product, and your audience can lose interest if it doesn’t look professional.

Expand your research by looking for content marketing tips for insurance agencies. There are plenty of available learning tools online to help you get your content up and running in a way that attracts your audience.

Marine Insurance

If you are an insurance agent focusing on commercial policies in the marine industry sector, you probably already know there are a few specialty carriers who focus on everything to do with the water. While you’re considering who to work with and how many of them to include in your list of affiliated carriers, one important consideration is whether a given carrier will help you and your clients build a business. That means looking into whether they provide solid informational resources client companies can really use as they work to tighten up a risk management plan. It also means checking out what they can do to help you generate boat insurance leads and build your sales.

Longtime Industry Players Want You To Succeed

Carriers know their income depends largely on the work of independent agents like yourself who bring their clients to them for quotes on specific coverage types for policies at all sizes. They also know that working with professionals like yourself is a lot more cost-efficient for them than trying to run those leads down themselves. That’s why many of them work to connect you to companies like dealerships who can, in turn, refer clients your way when they want a friendly, local face to help them pick out the right policy for a personal or commercial vessel.


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