What do customers find to be one of the most appealing parts of insurance content marketing? It’s free. People visiting your insurance agency’s social media or website don’t have to pay to see these pieces of content. Often times, there’s no sale pitch pushed at them, just giving them exactly what they see. They could be gaining information, advice, a good laugh, entertainment and more—the list goes on—and it’s all offered to them free of charge. This type of marketing can be highly interesting, encouraging viewers to share and view more, eventually leading to more attention to your brand, a positive perception of your insurance company and more clients for you to work with.
Ways to Use Content Marketing in Your Favor
Insurance may seem to be a boring topic to create content for, but with creativity, expertise and a little bit of fun, there are a variety of insurance content marketing possibilities. You could educate viewers by breaking down more complex subjects and using appealing visuals. Perhaps humor can be used to make people chuckle. Stories of past clients and situations can be both interesting and true. Here are some manners of producing content to encourage sharing:
- Blog posts
- Tutorials or other guides
- Testimonials and client interviews
- Emails and newsletters
- Memes and other jokes