First impressions are important, especially online. That is why having an insurance website design that is both beautiful and highly functional is essential to provide a professional and trustworthy appearance to potential customers and to keep up with your competitors.
Three Key Tips for a Good Website
To survive in today’s marketplace, your business needs a website. However, a website goes beyond the color scheme, although that is also important. There are three key steps to make a good design that you should be aware of:
Make it easy to navigate: Customers should be able to move between pages and find what they’re looking for easily and quickly.
Clearly define your products, services, and brand: Your customers shouldn’t have to guess at who you are and what you offer.
Make it mobile-friendly: Nearly all websites that succeed are capable of being opened across many platforms, especially mobile devices.
If you are the owner of a new insurance agency, you may think that marketing is a task reserved for restaurants, boutiques, and other non-financial industries. The reality is that you need insurance marketing. Branding your agency is important for showing customers that you’re a professional, trustworthy agency, capable of meeting and exceeding their needs. The key is to market yourself in a way that your customers will appreciate.
Customers Want to Know You’re Different From Other Agencies
As found on Agency Tsunami, the most important component of your marketing is showing your potential clients how you are different from other insurance agencies. Ask current clients why they do business with your agency, how you solve their problems, what they feel you always do well, and where they feel you could improve services. Use this information to change what you need to and then create excellent branding content about the ways you stand out from the competition.