A component of any marketing strategy involves SEO or search engine optimization. But can SEO help insurance agencies? Absolutely. In fact, an insurance agency SEO strategy can help your services be found by consumers and increase your sales.
Developing an SEO Plan
In order to create an SEO plan that makes your website easy to find in searches and relevant to consumers and the industry, you need a plan. This plan often involves the following aspects:
Keyword research: Conducting research into what consumers search for and what is important to the industry means your website can implement the right words to draw customers in.